11.13.19-Forget Your Brand, Focus on the Work

Morning Musings

I’ve been on a really good streak here lately of productivity. There are plenty of good reasons: good sleep, good people, blogging, but today I’d like to focus on one in particular,

I quit worrying about my “brand”.

In the world of making things and putting them on the internet, a culture has arisen. It’s not necessarily bad, it’s just our human way of categorizing things.

We talk about trending, branding, hashtags, and all of these terms and even more that I’m only half familiar with become a part of everyday conversation.

But sometimes we can let those things become the goal and we end up in some sort of technological tail chase.

The best, most productive weeks I’ve had in a long time are because, instead of thinking about how things may look conceptually, I kind of just said “screw it” and put in the work.

Long story short, don’t chase a brand, chase honesty, consistency, and positivity. Do the work first and let your brand speak for itself.

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